01 / STRATEGY
Strategy
We diagnose your current email setup, identify the revenue gaps, and design a complete growth plan. Subscriber acquisition. Segmentation. Flow architecture. Content strategy. Everything mapped out.
The Story Behind SendFocus
Built by an operator who has earned every dollar from the inbox.
Founded by Carlos Gil — bestselling author of The End of Marketing, Contracted Brand Evangelist at GetResponse, and the strategist behind email programs doing 7 figures from their lists. SendFocus is the agency version of the system.
Kogan Page
Published By
GetResponse
Brand Evangelist (2024)
5+ Continents
Speaker Reach
Origin Story
I spent years helping other companies win at email. Then I built something of my own.
I am Carlos Gil. I wrote the book The End of Marketing, published by Kogan Page. I spent years as a keynote speaker and consultant helping brands rethink how they connect with audiences in an era where algorithms control everything.
In 2024, I joined GetResponse as a Contracted Brand Evangelist with a clear mandate: increase brand awareness, credibility, and growth in the U.S. market — where competitors like Klaviyo, Kit, and Beehiiv had stronger U.S. brand recognition. Over the engagement, I led U.S. content strategy, modernized the brand's social presence, built partnerships with creators and influencers, represented the brand at major marketing conferences, and launched a U.S. customer success story program from scratch. I worked with thousands of creators, founders, and brands on email strategy. I analyzed data from billions of emails. I saw firsthand what separates email programs that generate revenue from ones that just take up space in someone's tech stack.
What I learned was simple.
The gap is never the tool. The gap is always the system.
Creators would sign up for an ESP, send a few newsletters, see mediocre open rates, and conclude that email did not work for them. But the platform was fine. What was missing was the strategy, the segmentation, the automation architecture, the conversion-focused copy, and the ongoing optimization that turns a list into a revenue channel.
Before SendFocus existed as a service, the playbook ran in my own business. In 2022, my brother-in-law Reggie and I opened The Hype Section, a sneaker and sports card store in Jacksonville, Florida. We built it to $1M in sales in 12 months — with almost no ad budget — using the email, SMS, loyalty, and customer reactivation systems that later became the SendFocus methodology. The playbook is battle-tested on my own brick-and-mortar before it ever became a service.
That gap is why I built SendFocus.
Two years earlier, in early 2020, my brother-in-law Reggie and I launched Outlaw Masks — a paisley-print DTC brand — when COVID cancelled my speaking tour and two largest corporate contracts in the same week. We turned $5,000 into seven figures over 12 months using the email capture, Meta retargeting, and TikTok virality flywheel that became part of the SendFocus methodology.
Carlos publishes Inbox Gold, a weekly email marketing newsletter on LinkedIn read by serious operators. New editions every Tuesday.
The Work
Not an ESP. Not software. A done-for-you email system.
02 / EXECUTION
Execution
We write the copy, build the automations, set up the segmentation, design the templates, and launch everything. Welcome sequences, nurture flows, conversion campaigns, re-engagement series. All of it.
03 / OPTIMIZATION
Optimization
We monitor performance, run A/B tests, refine copy and timing, and optimize over 90 days. We do not build it and walk away. We build it and make it better every month.
We work across every major platform — Mailchimp, Kit, Klaviyo, ActiveCampaign, Beehiiv, GetResponse. Platform agnostic, because the platform is not the bottleneck. The strategy is.
Client Profiles
Built for four kinds of operators.
Creators
Building businesses beyond social media. YouTubers, podcasters, course creators, and thought leaders who have audiences but need a system to monetize them through email.
Founders and Startups
Who need onboarding sequences, lifecycle campaigns, and conversion flows but do not have the bandwidth or expertise to build them internally.
E-commerce Brands
That know email should be their highest-ROI channel but are stuck with batch-and-blast campaigns that underperform.
Agencies
That want to add email as a service line for their clients without building the capability from scratch.
50+
Clients Served
10M+
Emails Sent & Analyzed
4
Verticals Covered
Creator: $200 → $8,200 / mo
E-commerce: +245% revenue
SaaS: 3.2% → 11.8% trial conversion
Carlos Gil
Every credential pointing at the same problem.
Over a decade in digital marketing and brand strategy. Operator first, author second, agency third.
- Author of The End of Marketing, published by Kogan Page, now in its second edition. The book has been translated into multiple languages and is used in university marketing programs.
- Contracted Brand Evangelist at GetResponse, where I led U.S. brand growth, content, partnerships, and event spokesperson work — and built a U.S. customer success story program from scratch.
- LinkedIn Top Voice in Marketing. International keynote speaker at Social Media Marketing World, VidSummit, VeeCon, and dozens of other events.
- I have worked with and been featured alongside Gary Vaynerchuk, Derral Eves, Sean Cannell, Donald Miller, and other leaders in marketing and the creator economy.
On Stage
See Carlos on stage.
From a recent marketing keynote — the full talk that has anchored thousands of marketers' rethinking of email and social media.
I built SendFocus because I saw the same problem everywhere: smart people with great audiences and no system to turn those audiences into revenue through email. The tools exist. The audiences exist. What was missing was the team that connects the two.
Carlos Gil · Founder, SendFocus
If your list isn't earning, start here.
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