Most clients start with a Strategy Day and upgrade to the Newsletter Growth System for ongoing implementation.
Newsletter Audit
A focused diagnostic session to identify revenue gaps in your email system and map out the highest-impact opportunities.
- 60-minute strategy session
- Review of your email list and campaigns
- Monetization opportunity analysis
- Strategic recommendations for improving performance
Strategy Day
A 1-day intensive with Carlos. 4 hours synchronous + a 25-page written strategy report + 30 days of Slack support.
- 60-minute scoping call
- 4-hour live working intensive
- 25-page written strategy report
- 30 days of Slack support
- All recordings + materials
Newsletter Growth System
6-month minimum
A done-for-you email growth system with strategy, copywriting, automation, and ongoing optimization, built and managed by our team.
- Full email strategy implementation
- Welcome and nurture automation setup
- Monthly campaign calendar and execution
- Conversion copywriting for all emails
- Segmentation and personalization
- Monthly performance reporting
- Bi-weekly strategy calls
Growth Partnership
Ongoing engagement
Enterprise-level email marketing partnership with dedicated strategist, full lifecycle management, and advanced revenue optimization.
- Everything in Growth System
- Dedicated senior strategist
- Advanced automation architecture
- Multi-channel campaign coordination
- A/B testing and optimization program
- Weekly strategy calls
- Priority support and SLA
Want the diagnosis in writing, no live session? The written Email Marketing Audit ($1,500)
All prices in USD. Custom packages available. Book a call to discuss your needs.
Why Invest in an Email Revenue System?
Email consistently ranks among the highest-ROI channels in industry surveys. But most businesses leave money on the table because their email systems are built on guesswork instead of strategy.
At SendFocus, we do not sell generic email blasts. We build email revenue systems — welcome sequences that convert, newsletters that build demand, and automations that sell while you sleep. Every dollar you invest compounds over time as your list grows.
Whether you need a focused audit, a complete strategic blueprint, or full implementation — we have an option that fits. And if none of these are quite right, let's talk and we will build something custom.
How SendFocus Compares
We fill the gap between DIY platforms and premium agencies.
| Option | Price Range | What You Get |
|---|---|---|
| DIY (Beehiiv, Kit, Mailchimp) | $0-$100/mo | Software only. No strategy, copy, or optimization. |
| Freelancer | $500-$2,000/mo | Copy or execution. Rarely full lifecycle strategy. |
| SendFocus | $3,500-$7,500/mo | Full-stack: strategy + copy + automation + optimization. |
| Premium newsletter agencies | $7,500+/mo | Full service. Built for 7-8 figure creators and brands. |
Pricing FAQ
Do you offer custom packages?
Yes. Every business is different. After an initial strategy call, we build a custom scope and pricing based on your goals, list size, and complexity. The prices above are starting points.
What is the minimum engagement for retainer plans?
The Newsletter Growth System requires a 6-month minimum commitment. Growth Partnerships are ongoing with a 90-day notice period. This ensures we have enough time to build, test, and optimize your email system for real results.
Do you work with small lists?
Yes. List size matters less than list quality and email strategy. The Newsletter Audit is built for exactly that stage.
What ESPs do you work with?
We work with ConvertKit (Kit), Klaviyo, ActiveCampaign, Mailchimp, GetResponse, Beehiiv, and more. We will recommend the best platform for your needs during the strategy call.
What results can I expect?
It depends on your list, offers, and starting point, so we do not promise a number up front. Every engagement starts with a baseline, and we track email-attributed revenue so you can see what email earns for your business.
How is SendFocus different from other newsletter agencies?
Most agencies either sell strategy decks or ship emails without a plan. SendFocus does both: the strategy, the automations, and the writing, run by the team that built the system on its own businesses first. And you can start small with a $500 audit before you commit to a retainer.
What if I only want strategy, not implementation?
Strategy Day ($2,500 one-time) is a 1-day intensive that delivers a complete strategic plan without ongoing implementation. If you only want the written diagnosis and roadmap with no working session, the Email Marketing Audit ($1,500) is the async alternative.
Is there a refund policy?
Strategy sessions are non-refundable but we guarantee actionable takeaways. For retainer engagements, we offer a satisfaction guarantee — if we do not deliver what we promised in the first 90 days, we make it right.