Most clients start with a Strategy Day and upgrade to the Newsletter Growth System for ongoing implementation.
Newsletter Audit
A focused diagnostic session to identify revenue gaps in your email system and map out the highest-impact opportunities.
- 60-minute strategy session
- Review of your email list and campaigns
- Monetization opportunity analysis
- Strategic recommendations for improving performance
Email Marketing Audit
The async, written-deliverable version of our diagnostic work. A detailed report and prioritized roadmap — no working session.
- 25–40 page written audit report
- 12-dimension program scorecard
- Prioritized fixes with revenue impact
- 60-minute walkthrough call
- All raw data and analysis files
Strategy Day
A 1-day intensive with Carlos. 4 hours synchronous + a 25-page written strategy report + 30 days of Slack support.
- 60-minute scoping call
- 4-hour live working intensive
- 25-page written strategy report
- 30 days of Slack support
- All recordings + materials
Newsletter Growth System
6-month minimum
A done-for-you email growth system with strategy, copywriting, automation, and ongoing optimization — built and managed by our team.
- Full email strategy implementation
- Welcome and nurture automation setup
- Monthly campaign calendar and execution
- Conversion copywriting for all emails
- Segmentation and personalization
- Monthly performance reporting
- Bi-weekly strategy calls
Growth Partnership
Ongoing engagement
Enterprise-level email marketing partnership with dedicated strategist, full lifecycle management, and advanced revenue optimization.
- Everything in Growth System
- Dedicated senior strategist
- Advanced automation architecture
- Multi-channel campaign coordination
- A/B testing and optimization program
- Weekly strategy calls
- Priority support and SLA
💡 The math: 15 Growth System clients + 5 Partnership clients = $90,000/mo in managed email revenue
Our retainer clients typically see 3-5x ROI within 90 days.
All prices in USD. Custom packages available. Book a call to discuss your needs.
Why Invest in an Email Revenue System?
Email marketing generates an average return of $36 for every $1 spent — making it the highest-ROI digital channel by a significant margin. But most businesses leave money on the table because their email systems are built on guesswork instead of strategy.
At SendFocus, we do not sell generic email blasts. We build email revenue systems — welcome sequences that convert, newsletters that build demand, and automations that sell while you sleep. Every dollar you invest compounds over time as your list grows.
Whether you need a focused audit, a complete strategic blueprint, or full implementation — we have an option that fits. And if none of these are quite right, let's talk and we will build something custom.
How SendFocus Compares
We fill the gap between DIY platforms and premium agencies.
| Option | Price Range | What You Get |
|---|---|---|
| DIY (Beehiiv, Kit, Mailchimp) | $0-$100/mo | Software only. No strategy, copy, or optimization. |
| Freelancer | $500-$2,000/mo | Copy or execution. Rarely full lifecycle strategy. |
| SendFocus | $3,500-$7,500/mo | Full-stack: strategy + copy + automation + optimization. |
| Premium Agency (Paperboy, GrowLetter) | $7,500-$15,000+/mo | Full service. Built for 7-8 figure creators and brands. |
Pricing FAQ
Do you offer custom packages?
Yes. Every business is different. After an initial strategy call, we build a custom scope and pricing based on your goals, list size, and complexity. The prices above are starting points.
What is the minimum engagement for retainer plans?
The Newsletter Growth System requires a 6-month minimum commitment. Growth Partnerships are ongoing with a 90-day notice period. This ensures we have enough time to build, test, and optimize your email system for real results.
Do you work with small lists?
Absolutely. We have helped clients with lists under 1,000 subscribers generate significant revenue. List size matters less than list quality and email strategy.
What ESPs do you work with?
We work with ConvertKit (Kit), Klaviyo, ActiveCampaign, Mailchimp, GetResponse, Beehiiv, and more. We will recommend the best platform for your needs during the strategy call.
What results can I expect?
Most retainer clients see a 3-5x improvement in email-attributed revenue within 90 days. We track revenue attribution so you know exactly what email earns for your business.
How is SendFocus different from Paperboy Studios or GrowLetter?
Paperboy and GrowLetter primarily serve 7-8 figure creators at $7,500+/month. SendFocus fills the gap for creators making $5K-$50K/month who need a strategic partner but are not ready for premium agency pricing. Our $3,500/mo Growth System gives you the same quality of strategy and execution at a more accessible price point.
What if I only want strategy, not implementation?
Strategy Day ($2,500 one-time) is a 1-day intensive that delivers a complete strategic plan without ongoing implementation. If you only want the written diagnosis and roadmap with no working session, the Email Marketing Audit ($1,500) is the async alternative.
Is there a refund policy?
Strategy sessions are non-refundable but we guarantee actionable takeaways. For retainer engagements, we offer a satisfaction guarantee — if we do not deliver what we promised in the first 90 days, we make it right.