Three engagement sizes. One proven framework. Every SendFocus client leaves with an email revenue system built, installed, and producing — not a deck, not a course, not a plan on a PDF.
Whether you're diagnosing what's broken, designing what's next, or installing a full revenue engine — there's an engagement sized to the moment.
For founders and creators who want a diagnostic before committing to a bigger engagement.
A 1-day intensive with Carlos. 4 hours synchronous + a 25-page written strategy report + 30 days of Slack support.
For operators who want the system built, installed, and running.
For 7-figure brands who want SendFocus as their embedded email growth team.
Most clients start with a Strategy Day and upgrade to the Newsletter Growth System for implementation.
Results may vary. Past performance does not guarantee future results.
A four-phase methodology that turns a dormant subscriber list into a predictable revenue stream.
A clear picture of where you are, where you should be, and exactly how to get there.
A complete blueprint for a system engineered to generate income — not just opens.
Your system goes live — fully built, tested, and driving results from day one.
Your program becomes a compounding asset — growing smarter and more profitable every month.
Businesses don't need bigger lists. They need better systems for turning subscribers into customers.
GetResponse — founded in Poland in 1998 with 350K+ customers across 180+ countries — had a strong product but limited U.S. brand presence in a category crowded by Klaviyo, Kit, Beehiiv, Mailchimp, ActiveCampaign, and dozens more U.S.-headquartered competitors. No dedicated U.S. marketing team on the ground.
A hybrid Contracted Brand Evangelist role spanning U.S. content strategy, social modernization, thought leadership, partnership and co-marketing development, public spokesperson work at major U.S. conferences, event content creation, creator monetization launch support, and a U.S. customer success story program built from scratch.
How a contracted brand evangelist engagement helped GetResponse compete in the crowded U.S. email marketing software market. New co-marketing partnerships launched, modernized U.S. social voice, customer success program built from zero, and featured U.S. speaking engagements. The playbook other ESPs can replicate.
COVID killed Carlos Gil's speaking tour and two largest corporate contracts in one week. Pooled $5K with co-founder Reggie Williams to launch Outlaw Masks — a paisley-print DTC mask brand — into a saturated pandemic-era category with no DTC track record.
Built an email + retargeting flywheel: Shopify checkout captured email and SMS on every order, founder-led TikTok content (300K+ followers, 25M+ monthly views) drove visits, Meta retargeted non-buyers, and buyer lists fed lookalike audiences. NBA bubble seeding led to NFL, MLB, and Super Bowl placements.
Nearly $500K in 6 months and seven figures over 12 months — a 200x return on the $5K starting investment. Built a 25,000+ email list and a playbook that survived the trend collapse and became part of the SendFocus methodology.
Email list growing but generating very little revenue. Weekly blasts to the entire list, climbing unsubscribes, declining revenue per send.
Structured email cadence with segmentation by purchase behavior. Built 6 automated flows: welcome, cart abandonment, post-purchase upsell, win-back, VIP, replenishment.
Email revenue increased 245% within 90 days. Unsubscribe rate dropped from 1.8% to 0.3%.
Creator built a 12,000 subscriber list but monetized it with one generic weekly email.
Added segmentation, built a welcome sequence, introduced a paid digital product, installed a monthly launch cadence.
Monthly list revenue grew from $200 to $6,200 in 90 days — 30x revenue lift, same list.
SaaS company had 2.4% trial-to-paid conversion and no structured onboarding email sequence.
Designed a 14-email onboarding flow with behavior-triggered branching, upgrade prompts, and win-back campaigns.
Trial-to-paid conversion climbed from 3.2% to 11.6% — 3.6x on the same traffic.
Carlos went above and beyond — sharp strategic insight, heart, hustle, and a deep understanding of brand storytelling.
Book a free 15 minute revenue audit. We'll look at your list, your offers, and where the money is leaking — and whether SendFocus is the right fit to help you plug it.
Book a Revenue Audit