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Field Notes

Field notes from the inbox.

Tactical deep dives on newsletter growth, email revenue, and the systems behind 7 figure lists. Written by Carlos Gil and the SendFocus team.

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Every post, in one place.

Social Media Is Dying. Here's What Smart Marketers Are Doing Instead.

Manifesto

Social Media Is Dying. Here's What Smart Marketers Are Doing Instead.

Five ways social media is dying in 2026 — and what smart marketers are doing instead. The data, the timelines, and the migration path to owned audiences.

Carlos Gil•June 2026•12 min
I'd Rather Have 1,000 Email Subscribers Than 100,000 Followers (The Math, The Reasoning, The Receipts)

Manifesto

I'd Rather Have 1,000 Email Subscribers Than 100,000 Followers (The Math, The Reasoning, The Receipts)

Why 1,000 engaged email subscribers beats 100,000 social media followers — every time. The math, the asymmetries, and what to actually do about it. The keynote in written form.

Carlos Gil•June 2026•13 min
How to Use AI for Marketing in 2026 (The Strategic Framework I Run for SendFocus Clients)

Strategy

How to Use AI for Marketing in 2026 (The Strategic Framework I Run for SendFocus Clients)

Most marketers using AI in 2026 are doing it wrong. Here's the 3-layer framework I run with clients across email, social, and content — what works, what's overhyped, and what's coming next.

Carlos Gil•June 2026•11 min
Why Creators Are Leaving Social Media for Email in 2026

Strategy

Why Creators Are Leaving Social Media for Email in 2026

Creators are abandoning algorithm dependency for owned audiences. Here's why email is the growth engine smart creators are building around in 2026.

Carlos Gil•April 2026•7 min
Email vs. Social Media in 2026: The Data Is In

Data

Email vs. Social Media in 2026: The Data Is In

Email delivers $36 for every $1 spent. Social media engagement sits below 1%. Here's what the data says about where smart marketers are investing in 2026.

Carlos Gil•April 2026•8 min
Gary Vee Was Right About Email. Here's What to Do About It.

Strategy

Gary Vee Was Right About Email. Here's What to Do About It.

Gary Vaynerchuk has been saying email is essential since 2006. In 2026, the data proves him right. Here's how to build the email system he's been talking about.

Carlos Gil•April 2026•8 min
What YouTube's Top Creators Know About Email That Most Marketers Don't

Creators

What YouTube's Top Creators Know About Email That Most Marketers Don't

Derral Eves helped build MrBeast's empire. His advice to creators: if you're not building an email list, you're missing millions. Here's the playbook.

Carlos Gil•April 2026•7 min
Social Media Is Dying: The Marketing Strategy Nobody's Talking About (2026)

Strategy

Social Media Is Dying: The Marketing Strategy Nobody's Talking About (2026)

Watch the full keynote on why organic reach is collapsing and how email marketing is the owned-channel strategy smart marketers are switching to.

Carlos Gil•April 2026•5 min
Email Marketing Strategy: The Complete 2026 Guide

Strategy

Email Marketing Strategy: The Complete 2026 Guide

Everything you need to build an email program that drives consistent, measurable revenue — from list building to automation.

Carlos Gil•April 2026•12 min

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