EMAIL FOR ECOMMERCE
Turn email into your most profitable channel.
You already have the customers. Email is how you get them back to spend again. SendFocus installs the email and retargeting flywheel Carlos used to take his own DTC brand to 7 figures.
In 12 months · Outlaw Masks (founder case)
THE PROBLEM
You already have the customers. Email gets them back.
Most brands pour their marketing budget into acquiring customers and then send the same Black Friday blast to their entire list. The leak is in the lifecycle, not the top of the funnel.
Cart abandonment is leaking revenue.
Your store has a 70% cart abandonment rate and a single-email recovery flow. Every cart that doesn't recover is money on the floor.
No post-purchase engine.
Customers buy once and vanish. Without a systematic re-engagement flow, LTV never compounds and every new customer is a one-night stand.
Generic campaigns.
Your whole list gets the same Black Friday email. The people who bought yesterday see the same 30%-off blast as the cold lead who hasn't opened in 6 months.
HOW SENDFOCUS HELPS
Built for 7 figure brands.
01 / Strategy
Strategy
Map the full customer lifecycle — browse, cart, first purchase, repeat, winback, loyalty. Assign a flow to each stage.
02 / Execution
Execution
Build behavior-triggered flows: browse abandon, cart abandon, post-purchase, replenishment, winback. Written, designed, installed, and optimized.
03 / Growth
Growth
Add segmentation by RFM (recency, frequency, monetary), test offers by segment, and grow email's share of total revenue quarter over quarter.
PROOF
What's possible.
FOUNDER CASE STUDY · OUTLAW MASKS
From $5K and a Shopify store to seven figures in 12 months.
Problem
Carlos's own DTC brand, launched in 2020 with $5K. Paid ads to cold traffic were too expensive to carry the business alone.
Solution
Viral founder-led content built attention. Every buyer and browser was captured to email. The list drove repeat purchases on every drop, and paid retargeting amplified content that was already winning.
Result
Nearly $500K in e-commerce revenue in the first six months. Seven figures by month twelve. 25,000+ email subscribers owned outright.
First 6 Months
By Month 12
Email Subscribers
Founder case study: Carlos's own business, not a client engagement. Results may vary.
Read the full case studyHOW WE WORK TOGETHER
Three engagements.
Sized to where you are.
GROWTH SYSTEM
Strategy + setup + monthly campaigns. The flagship engagement.
See detailsQUESTIONS
What founders ask.
Ready to turn your list into revenue?
A free 15-minute strategy call with Carlos. A straight read on your list, three things to fix, whether you hire us or not.