Sender Society.
A private 90 day intensive for creators and founders ready to build newsletter revenue engines that actually produce.
Founding rate: $3,500 (Standard rate: $7,500)
If you are already serious about your newsletter, this works. If you are not, nothing will.
Most newsletter advice is for people who have not started. Sender Society is for the operators who are already in motion.
You have a list. You are sending. Maybe earning. But the system is not doing what you know it could be doing, and you have finally decided to stop figuring it out alone.
Over 90 days, I work with you privately to architect, build, and optimize the revenue engine your newsletter should have been from day one. We meet every two weeks. I review every email you send. You get the same system I have used to take creators from $200 a month to $8,200 a month, and DTC brands from $4,200 a month to $14,500 a month.
Five seats. Founding cohort pricing. The rate does not repeat.
Twelve weeks. Five seats. One job.
Build the revenue engine your newsletter needs. With me. Every step.
Six private 1 on 1 strategy calls
One call every two weeks for 12 weeks. 60 minutes each. Just you and me. Recorded and yours to keep.
A custom Revenue Engine plan
Built for your business, not pulled from a template. Specific to your audience, offers, list size, and growth stage.
Full audit
Of your list, positioning, offers, automation, and monetization. We diagnose every revenue gap before we build.
Welcome sequence and monetization system
Built with you, not just for you. You learn the system as we ship it so you can run it on autopilot afterward.
Direct feedback on every email
Every email you send during the program comes through me first. Subject lines, copy, structure, sequencing. All of it.
Private channel access
Between calls, you have direct access to me on Slack or similar. Quick wins, sanity checks, urgent questions answered.
What we actually do, week by week.
No fluff phases. Every week has a deliverable.
- Phase 1 — Weeks 1 to 2
Diagnose
Full audit of your existing email program. Subscriber sources, list health, current automations, monetization channels, deliverability, copy quality. We end Phase 1 with a written diagnostic report. Every revenue gap, ranked by impact.
- Phase 2 — Weeks 3 to 5
Architect
We design the complete strategy. Lead magnet redesign, signup funnel, segmentation logic, welcome sequence structure, nurture cadence, monetization layers, and KPI targets. By end of Phase 2 you have a plan.
- Phase 3 — Weeks 6 to 9
Build
Where it ships. We write the welcome sequence together. Build the automations. Wire up the integrations. Configure segmentation. Launch the monetization system. By end of Phase 3 your engine is live.
- Phase 4 — Weeks 10 to 12
Optimize
We run real campaigns and tune the engine. A/B test subject lines and offers. Refine sequences based on actual data. Adjust segmentation as patterns emerge. By end of Phase 4 you have a system producing measurable revenue and the playbook to keep optimizing.
Built for serious operators. Not beginners.
This is right for you if...
- You have an existing email list of at least 1,000 subscribers
- You are a creator, founder, or business owner monetizing through email (or planning to)
- You are done watching free YouTube videos and ready to build with someone
- You have a real product, service, or paid newsletter to sell
- You can show up to 6 calls over 12 weeks and execute between them
This is NOT right for you if...
- You are starting from zero subscribers (build the audience first)
- You want done for you with no involvement on your end (we build together)
- You are allergic to feedback or coaching
- You need 24/7 hand holding
- You are not in a position to invest $3,500 right now
I have spent 10+ years building this for other people.
I am Carlos Gil. Founder of SendFocus, an email marketing agency for creators, founders, and growing businesses.
Author of The End of Marketing (Kogan Page). Contracted Brand Evangelist at GetResponse, where I led email strategy across thousands of accounts and analyzed billions of emails before launching SendFocus.
Delivered 200+ keynotes including Social Media Marketing World, VidSummit, and VeeCon. Featured in Forbes, Entrepreneur, Adweek, and Social Media Examiner.
Sender Society is the program I built because I kept getting asked the same question. Can you just work with me directly? For the founding cohort: yes. For 5 people. Once.
Standard rate: $7,500
Exclusive rate for the founding cohort. Cohort 02 opens at $7,500.
Payment plans available. Apply to discuss.
Results may vary. Past performance does not guarantee future results.
Apply for the founding cohort.
5 seats. Application required. We are selective because the program only works when the people in it are ready.
Common questions.
5 seats. Once. The work starts when we say yes.
Submit your application above. We respond personally within 48 hours.