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The email growth agency for creators & founders

Post less. Send more.

Followers are rented. Your list is owned. SendFocus turns it into your highest-earning channel: the strategy, the automations, and the emails themselves, built and run for you.

Led by Carlos Gil, bestselling author of The End of Marketing.

Book a Strategy Call Or start with a $500 audit

Outlaw Masks, year one

The Hype Section, year one

Subscribers built from a $5K start

Paid ads behind the $1M

Founder case studies: Carlos's own businesses, built on the same system. See the work

The Problem

You built a list. You just don't know how to make it earn.

Most email lists don't make money. They sit — growing, aging, unused. The inbox is the only channel you fully own, and almost no one is treating it that way. SendFocus builds the systems that turn a dormant subscriber list into a predictable revenue stream.

Proof

Tested on our own businesses before yours.

Three marquee case studies — the most recognizable operator-built and engagement-led work.

DTC E-Commerce · Founder Case Study

$5K to 7 Figures in 12 Months

Problem

March 2020 — speaking tour cancelled, two biggest corporate clients gone, ~$5K to invest in something new, no DTC track record.

Solution

Built an email + Meta retargeting + TikTok flywheel. Founder-led content drove 300K+ TikTok followers and 25M+ monthly views. Every viral organic moment got amplified as paid creative with lookalike audiences from the buyer file.

Result

Nearly $500K in e-commerce sales within 6 months, 7 figures in 12 months, 25,000+ email subscribers, and NBA/NFL/MLB endorsements including Super Bowl placement.

7 figures

Year One Revenue

25M+

Monthly TikTok Views

25K+

Email Subscribers

Read the full case study

Local Retail · Founder Case Study

$1M in 12 Months

Problem

A brick-and-mortar sneaker and sports card store in Jacksonville with no ad budget, walk-in dependency, and online giants (StockX, GOAT, eBay) for competitors.

Solution

Built an email + SMS + loyalty + customer reactivation engine on top of Square and Shopify, with monthly Trade Nights and athlete events filled entirely by list broadcasts.

Result

$1M in revenue in year one, near 100% of transactions captured to email + SMS, and Trade Nights consistently the highest-grossing days every month — all with almost zero paid advertising.

$1M

Year One Revenue

Email + SMS

Channels Built

~$0

Paid Ad Spend

Read the full case study

Email Marketing Software · B2B

Brand Evangelist Engagement

Problem

A 25-year-old European email platform competing for U.S. mindshare against newer, U.S.-headquartered brands like Klaviyo, Kit, and Beehiiv.

Solution

A hybrid brand evangelist role spanning content, partnerships, events, spokesperson work, and U.S. customer success.

Result

Modernized U.S. brand voice, new partnership infrastructure, and a customer success program built from zero.

Evangelist

Engagement Role

U.S.

Market Focus

Content

Growth Engine

Read the full case study

Book a Strategy Call

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Carlos Gil — Founder of SendFocus

About the Founder

Built by an operator. Not a consultant.

SendFocus is founded by Carlos Gil — author of The End of Marketing (Kogan Page), former Contracted Brand Evangelist at GetResponse, and 200+ keynote speaker at events including Social Media Marketing World, VidSummit, and Digital Summit. Before SendFocus existed as a service, the playbook ran in his own businesses — Outlaw Masks (DTC, $5K to 7 figures during COVID) and The Hype Section (local retail, $1M in 12 months). The methodology is battle-tested on the founder's own businesses before it ever became a service.

Read Carlos's full story

From the Stage

I'd rather have 1,000 email subscribers than 100,000 followers.

The keynote that anchors everything we build at SendFocus. Watch the full talk on why owned audiences beat rented platforms — and what to do about it.

Featured keynote from Digital Summit / Social Media Marketing World. ~22 minutes.

Our Proven Framework

The SendFocus Growth System.

PHASE 01 / AUDIT & STRATEGY

Diagnose

Full audit of your current setup, deliverability, and list health
Monetization gap analysis: where money is being left on the table
Competitive positioning review across your inbox and your space
Custom strategy document with prioritized opportunities

Outcome

You get a clear picture of where you are, where you should be, and exactly how to get there.

PHASE 02 / SYSTEM DESIGN

Architect

Segmentation strategy designed around behavior and intent
Mapped automated flows: welcome, nurture, conversion, and retention
Messaging frameworks aligned to your brand voice
Template systems built for engagement and conversions

Outcome

A complete blueprint for a system engineered to generate income — not just opens.

PHASE 03 / BUILD & DEPLOY

Launch

All automations built and configured inside your platform
Every message in every sequence written and designed
Tracking, tagging, and conversion attribution wired in
QA tested across devices, clients, and segments

Outcome

Your system goes live — fully built, tested, and driving results from day one.

PHASE 04 / SCALE & COMPOUND

Optimize

Weekly performance reviews with actionable insights
A/B testing on subject lines, send times, and content structure
Segment refinement based on purchase data and engagement signals
Monthly strategy calls aligning campaigns with revenue goals

Outcome

Your program becomes a compounding asset — growing smarter and more profitable every month.

Investment

Engagements sized to where you are.

DIAGNOSIS

Newsletter Audit

$500

one-time

A focused diagnostic to identify revenue gaps and map the highest-impact opportunities in your email system.

60-minute strategy session
Review of your email list and campaigns
Monetization opportunity analysis
Strategic recommendations for improving performance

Start Your Audit Or book a call to discuss →

INTENSIVE

Strategy Day

$2,500

one-time

A 1-day intensive with Carlos. 4 hours synchronous + a 25-page written strategy report + 30 days of Slack support. Limited to 1–2 sessions per month.

60-minute scoping call
4-hour live working intensive
25-page written strategy report
30 days of Slack support
All recordings + materials

Reserve Strategy Day Or book a call to discuss →

Most Popular

GROWTH

Newsletter Growth System

$3,500

/mo · 6-month minimum

A done-for-you email growth system. Strategy, copy, automation, and ongoing optimization — built and run by our team.

Full email strategy implementation
Welcome and nurture automation setup
Monthly campaign calendar and execution
Conversion copywriting for all emails
Segmentation and personalization
Monthly performance reporting
Bi-weekly strategy calls

Apply for Growth System

SCALE

Growth Partnership

$7,500

/mo · ongoing

Enterprise-level partnership with dedicated strategist, full lifecycle management, and advanced revenue optimization.

Everything in Growth System
Dedicated senior strategist
Advanced automation architecture
Multi-channel campaign coordination
A/B testing and optimization program
Weekly strategy calls
Priority support and SLA

Apply for Partnership

Results may vary. Past performance does not guarantee future results.

Want the diagnosis in writing, no live session? The written Email Marketing Audit ($1,500)

How It Works

Four steps from list to revenue engine.

1

Audit

Book a strategy call. We look at your list, your offers, your current email performance, and where the money is being left on the table.

2

Proposal

You get a custom proposal mapped to your revenue targets. Clear deliverables, clear timeline, clear investment — no guessing, no surprises.

3

Build

We install the systems: segmentation, automations, campaigns, templates, and monetization flows. Done-for-you, not templates-with-homework.

4

Scale

Ongoing optimization, reporting, and content production to compound revenue month after month. You keep the systems. You keep the list. You keep the growth.

Stop renting attention. Own the channel that actually earns.

Fifteen minutes. We look at your list, your offers, and where the money is leaking. If SendFocus isn't the right fit, you'll still leave knowing what to fix first.

Book a Strategy Call

15 minutes with Carlos