Email list growing but generating very little revenue. Weekly blasts to the entire list, climbing unsubscribes, declining revenue per send.
Structured email cadence with segmentation by purchase behavior. Built 6 automated flows: welcome, cart abandonment, post-purchase upsell, win-back, VIP, replenishment.
Email revenue increased 245% within 90 days. Unsubscribe rate dropped from 1.8% to 0.3%.