SendFocus
A Growth Agency for Operators Who Sell via Email

Turn your email list into your most revenue channel.

SendFocus builds, optimizes, and scales the email systems behind creator businesses, founder-led brands, and operators doing serious revenue from their lists. Book a strategy call — done-for-you strategy, automation, and content, not another course or deck.

$2M+
Revenue Generated
10M+
Emails Optimized
50+
Creators & Founders Served
4.9/5
Client Satisfaction
The Problem

You built a list. You just don't know how to make it earn.

Most email lists don't make money. They sit — growing, aging, unused. The inbox is the only channel you fully own, and almost no one is treating it that way. SendFocus builds the systems that turn a dormant subscriber list into a predictable revenue stream.

Proof That It Works

Real operators. Real revenue. Real systems.

Three marquee case studies — the most recognizable operator-built and engagement-led work.

Email Marketing Software · B2B
Brand Evangelist Engagement
Problem

A 25-year-old European email platform competing for U.S. mindshare against newer, U.S.-headquartered brands like Klaviyo, Kit, and Beehiiv.

Solution

A hybrid brand evangelist role spanning content, partnerships, events, spokesperson work, and U.S. customer success.

Result

Modernized U.S. brand voice, new partnership infrastructure, and a customer success program built from zero.

Evangelist
Engagement Role
U.S.
Market Focus
Content
Growth Engine
Read the full case study
DTC E-Commerce · Founder Case Study
$5K to 7 Figures in 12 Months
Problem

March 2020 — speaking tour cancelled, two biggest corporate clients gone, ~$5K to invest in something new, no DTC track record.

Solution

Built an email + Meta retargeting + TikTok flywheel. Founder-led content drove 300K+ TikTok followers and 25M+ monthly views. Every viral organic moment got amplified as paid creative with lookalike audiences from the buyer file.

Result

Nearly $500K in e-commerce sales within 6 months, 7 figures in 12 months, 25,000+ email subscribers, and NBA/NFL/MLB endorsements including Super Bowl placement.

7 figures
Year One Revenue
25M+
Monthly TikTok Views
25K+
Email Subscribers
Read the full case study
Local Retail · Founder Case Study
$1M in 12 Months
Problem

A brick-and-mortar sneaker and sports card store in Jacksonville with no ad budget, walk-in dependency, and online giants (StockX, GOAT, eBay) for competitors.

Solution

Built an email + SMS + loyalty + customer reactivation engine on top of Square and Shopify, with monthly Trade Nights and athlete events filled entirely by list broadcasts.

Result

$1M in revenue in year one, near 100% of transactions captured to email + SMS, and Trade Nights consistently the highest-grossing days every month — all with almost zero paid advertising.

$1M
Year One Revenue
Email + SMS
Channels Built
~$0
Paid Ad Spend
Read the full case study
View all case studies →
Carlos Gil — Founder of SendFocus
About the Founder

Built by an operator. Not a consultant.

SendFocus is founded by Carlos Gil — author of The End of Marketing (Kogan Page), former Contracted Brand Evangelist at GetResponse, and 200+ keynote speaker at events including Social Media Marketing World, VidSummit, and Digital Summit. Before SendFocus existed as a service, the playbook ran in his own businesses — Outlaw Masks (DTC, $5K to 7 figures during COVID) and The Hype Section (local retail, $1M in 12 months). The methodology is battle-tested on the founder's own businesses before it ever became a service.

Read Carlos's full story
From the Stage

I'd rather have 1,000 email subscribers than 100,000 followers.

The keynote that anchors everything we build at SendFocus. Watch the full talk on why owned audiences beat rented platforms — and what to do about it.

Featured keynote from Digital Summit / Social Media Marketing World. ~22 minutes.

Our Proven Framework

The SendFocus Growth System.

PHASE 01 / AUDIT & STRATEGY

Diagnose

  • Full audit of your current setup, deliverability, and list health
  • Monetization gap analysis: where money is being left on the table
  • Competitive positioning review across your inbox and your space
  • Custom strategy document with prioritized opportunities
Outcome

You get a clear picture of where you are, where you should be, and exactly how to get there.

PHASE 02 / SYSTEM DESIGN

Architect

  • Segmentation strategy designed around behavior and intent
  • Mapped automated flows: welcome, nurture, conversion, and retention
  • Messaging frameworks aligned to your brand voice
  • Template systems built for engagement and conversions
Outcome

A complete blueprint for a system engineered to generate income — not just opens.

PHASE 03 / BUILD & DEPLOY

Launch

  • All automations built and configured inside your platform
  • Every message in every sequence written and designed
  • Tracking, tagging, and conversion attribution wired in
  • QA tested across devices, clients, and segments
Outcome

Your system goes live — fully built, tested, and driving results from day one.

PHASE 04 / SCALE & COMPOUND

Optimize

  • Weekly performance reviews with actionable insights
  • A/B testing on subject lines, send times, and content structure
  • Segment refinement based on purchase data and engagement signals
  • Monthly strategy calls aligning campaigns with revenue goals
Outcome

Your program becomes a compounding asset — growing smarter and more profitable every month.

Investment

Engagements sized to where you are.

DIAGNOSIS

Newsletter Audit

$500
one-time

A focused diagnostic to identify revenue gaps and map the highest-impact opportunities in your email system.

  • 60-minute strategy session
  • Subscriber list and campaign review
  • Monetization opportunity analysis
  • Strategic recommendations
Pay & StartOr book a call to discuss →
WRITTEN AUDIT

Email Marketing Audit

$1,500
one-time · async

The async, written-deliverable version of our diagnostic work. A detailed report and prioritized roadmap — no working session.

  • 25–40 page written audit report
  • 12-dimension program scorecard
  • Prioritized fixes with revenue impact
  • 60-min walkthrough call
  • All raw data and analysis files
Order the AuditOr book a call to discuss →
INTENSIVE

Strategy Day

$2,500
one-time

A 1-day intensive with Carlos. 4 hours synchronous + a 25-page written strategy report + 30 days of Slack support. Limited to 1–2 sessions per month.

  • 60-minute scoping call
  • 4-hour live working intensive
  • 25-page written strategy report
  • 30 days of Slack support
  • All recordings + materials
Reserve Strategy Day →
COHORT

Sender Society

$3,500
/quarter · 12-week cohort

A private 90-day intensive with Carlos. Six 1-on-1 strategy calls, full audit, welcome sequence and monetization built with you, direct feedback on every email.

  • Six private 1-on-1 strategy calls
  • Custom Revenue Engine plan
  • Full audit + monetization build
  • Direct feedback on every email
  • Private channel access between calls
Apply for Sender Society
Most Popular
GROWTH

Newsletter Growth System

$3,500
/mo · 6mo min

A done-for-you email growth system. Strategy, copy, automation, and ongoing optimization — built and run by our team.

  • Full email strategy implementation
  • Welcome and nurture automation setup
  • Monthly campaign calendar + execution
  • Conversion copywriting on every email
  • Segmentation and personalization
  • Monthly performance reporting
  • Bi-weekly strategy calls
Apply for Growth System
SCALE

Growth Partnership

$7,500
/mo · ongoing

Enterprise-level partnership with dedicated strategist, full lifecycle management, and advanced revenue optimization.

  • Everything in Growth System
  • Dedicated senior strategist
  • Advanced automation architecture
  • Multi-channel campaign coordination
  • A/B testing and optimization program
  • Weekly strategy calls
  • Priority support and SLA
Apply for Partnership

Results may vary. Past performance does not guarantee future results.

How It Works

Four steps from list to revenue engine.

1

Audit

Book a strategy call. We look at your list, your offers, your current email performance, and where the money is being left on the table.

2

Proposal

You get a custom proposal mapped to your revenue targets. Clear deliverables, clear timeline, clear investment — no guessing, no surprises.

3

Build

We install the systems: segmentation, automations, campaigns, templates, and monetization flows. Done-for-you, not templates-with-homework.

4

Scale

Ongoing optimization, reporting, and content production to compound revenue month after month. You keep the systems. You keep the list. You keep the growth.

Stop renting attention. Own the channel that actually earns.

Book a strategy call. No pitch. We'll show you exactly where the revenue is hiding in your list — and whether SendFocus is the right fit to help you get it out.

30 minutes with Carlos